Since May 2023, Ulises has been working as an independent digital consultant, leveraging his expertise in social media growth, client acquisition, and digital business solutions. His work focuses on helping businesses scale by implementing high-impact digital strategies, combining organic and paid marketing techniques with web-based lead generation systems to drive measurable growth.

With a results-driven approach, Ulises has worked with clients across different industries, from small businesses to high-ticket service providers, tailoring strategies to their specific needs. His ability to integrate marketing and technology has positioned him as a key asset in online business development.

Key Responsibilities and Achievements:

• Social Media Growth & Client Acquisition: Helped businesses grow their Instagram presence by 8,500+ followers and acquire 160+ new customers through targeted organic marketing strategies, effectively converting engagement into sales.
• Performance Marketing & Paid Advertising: Successfully managed Facebook Ads campaigns, generating 600+ leads for a single client while optimizing ad performance for cost-effective customer acquisition.
• Web-Based Lead Generation Systems: Designed and implemented conversion-driven websites, integrating them with Instagram, Google My Business, and WhatsApp to create a streamlined lead generation funnel, enhancing business credibility and improving client conversion rates.
• High-Ticket Sales & Luxury Market Strategies: Developed custom digital marketing and sales funnels for the luxury real estate market, helping clients attract high-value leads through tailored outreach and strategic positioning.

At EY (Ernst & Young), a globally recognized leader in professional services, Ulises played a key role as an IT Risk Auditor, providing assurance and consulting services for high-profile clients, including international banks in Spain and commercial sector companies. His role focused on evaluating IT controls, regulatory compliance, and information security frameworks, ensuring organizations maintained robust and reliable IT systems.

Key Responsibilities and Achievements:

• Process Documentation & Regulatory Alignment: Ulises assisted key stakeholders in gathering, reviewing, and validating critical IT governance documentation, ensuring compliance with financial reporting and regulatory frameworks applicable to banking institutions and commercial enterprises.
• Client Engagement & Risk Assessment: He maintained strong communication with overseas client teams, actively participating in audit planning meetings and risk evaluation sessions, delivering high-value advisory services tailored to each organization's operational and regulatory requirements.
• Professional Development & Technical Training: Completed extensive audit-specific training, developing expertise in IT risk management, system controls, professional skepticism, and industry certifications.

At BESO by LLYC, a renowned communications firm specializing in public relations and strategic consulting, Ulises was part of the Special Projects team, where he conducted data-driven studies to support critical decision-making for high-profile clients, including international governments and globally recognized corporations.

Key Responsibilities and Achievements:

• Data Analysis & Strategic Insights: Conducted data-driven studies leveraging deep learning methodologies to analyze large datasets and extract actionable insights for international clients.
• High-Profile Client Consulting: Provided strategic recommendations to international governments and top-tier corporations.
• International Collaboration: Worked with teams across Spain, Panama, Colombia, the United States, and Honduras.
• Stakeholder Data Reporting: Led strategic presentations and data-driven reports for key decision-making stakeholders.

At Terra Energy, a Mexico-based company expanding its operations into the United States (Texas), Ulises worked as a Full Stack Web Developer, contributing to the maintenance and enhancement of the company's internal web-based system.

Key Responsibilities and Achievements:

• System Maintenance & Development: Maintained and optimized existing web system modules.
• Database Management & Expansion: Designed and implemented relational database tables to support new platform functionalities.
• Full-Stack Development: Developed and enhanced front-end and back-end components using HTML, CSS, JavaScript, jQuery, MySQL, PHP, and Bootstrap.
• Agile Development & Team Collaboration: Worked within Scrum-based development cycles.